Director of USC Games and USC Game Innovation Lab
Emeritus Chair of SCA Interactive Media & Games Division and Director of the USC Game Innovation Lab. Fullerton is an experimental game designer, entrepreneur, and author of Game Design Workshop, a design textbook in use at game programs worldwide. She teaches SCA’s core game design course for graduates.
Tracy Fullerton is an experimental game designer, professor and chair of the Interactive Media & Games Division of the School of Cinematic Arts, as well as director of the interdisciplinary USC Games program, a collaboration with the Viterbi School of Engineering.
Her research center, the Game Innovation Lab, has produced several influential independent games, including Cloud, flOw, Darfur is Dying, and The Night Journey, with artist Bill Viola. She is currently working on Walden, a simulation of Henry David Thoreau’s experiment at Walden Pond supported by multiple grants from the NEA and NEH. Tracy is the author of “Game Design Workshop: A Playcentric Approach to Creating Innovative Games,” a design textbook in use at game programs worldwide, and holder of the Electronic Arts Endowed Chair in Interactive Entertainment. Recent projects include Collegeology, a suite of college preparation games funded by the Department of Education, the Gilbert Foundation and the Gates Foundation and Reality Ends Here, an alternate reality game for incoming freshmen at the School of Cinematic Arts. Prior to joining USC, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance’s games included NBC’s Weakest Link, MTV’s webRIOT, The WB’s No Boundaries, History Channel’s History IQ, Sony Game Show Network’s Inquizition and TBS’s Cyber Bond.
Before starting Spiderdance, Tracy was a founding member of the New York design firm R/GA Interactive, Creative Director at the interactive film studio Interfilm and a designer at Robert Abel’s early interactive company Synapse. Tracy’s work has received numerous honors including an Emmy nomination for interactive television, Indiecade’s “Sublime Experience,” “Impact,” and “Trailblazer” awards, Games for Change “Game Changer” award, and Time Magazine’s Best of the Web.